Most Mac switchers hear “Windows” and visualize the interfaces from whatever versions of Windows and Office they used before they switched-usually Windows XP and Office 2003-that have been radically overhauled. They get to compare their modern Apple experience with the memory of a Microsoft product they literally rejected, and naturally they prefer the present. Even worse, the millions of Mac users who switched in the past few years have only distant (and probably painful) memories of old Microsoft products. The overwhelming majority of Windows users have no hands-on experience with a Mac. Among PC and Mac users worldwide, most use one platform regularly and rarely if ever use the other. The trouble is, most people don’t have enough experience to back those opinions up.
Everyone has an opinion about user interfaces.
